TerraBloom
TerraBloom, a startup focused on eco-friendly skincare, sought to disrupt the beauty industry with a brand that emphasized transparency and nature-inspired minimalism.
TerraBloom
TerraBloom, a startup focused on eco-friendly skincare, sought to disrupt the beauty industry with a brand that emphasized transparency and nature-inspired minimalism.
Highlight(s)
Services
Branding
Industry
Beauty/Cosmetics
Client
GreenGlow Organics
Highlight(s)
Challenge(s)
The client’s existing identity blended into crowded "greenwashed" competitors. They needed a distinct visual language to highlight their vegan, cruelty-free formulas and recyclable packaging. Challenges included creating a color palette that felt fresh (not stereotypically "earthy") and designing a logo that could scale from product labels to digital ads.
The client’s existing identity blended into crowded "greenwashed" competitors. They needed a distinct visual language to highlight their vegan, cruelty-free formulas and recyclable packaging. Challenges included creating a color palette that felt fresh (not stereotypically "earthy") and designing a logo that could scale from product labels to digital ads.
Deliverie(s)
A bold, minimalist brand identity with custom illustrations of botanicals used in their products. Packaging redesign reduced material waste by 25%, and the brand gained 10K Instagram followers in 4 months. Secured shelf space in 200+ eco-conscious retailers.
A bold, minimalist brand identity with custom illustrations of botanicals used in their products. Packaging redesign reduced material waste by 25%, and the brand gained 10K Instagram followers in 4 months. Secured shelf space in 200+ eco-conscious retailers.
